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  • Gary Liu

No Es Camper's CAMPER


2020-08-01


I wouldn't even go into the store if I hadn't seen this ad. Its name always reminds me of Timberland, or Clarks, Geox in better situations (it should be noted that these two brands still own their tastes, though).


SS18 Collection Ad by Nate Rodriguez-Vera


Born in 1975, Spain, CAMPER uses its name to mislead people to believe that it is a simply practical brand. But it was a creature of specialty and daily use from the beginning, and still is. Tech and design can hardly ever meet gently, take the flop of Cole Haan for example, not to mention how high-end luxury brands are destroying materials to make those hideous sneakers these days. This is why models are wearing Gianvito Rossi heels for red carpets and BALENCIAGA wouldn't stop them.


Classic styles remained, who said Oxfords couldn't be comfortable? Even high heels are in the product book. Leather parts couldn't be removed, but technological softness are inserted with aesthetics. HOO-RAY for CAMPER, it reached its peak in 1988 with the introduction of the famous design "TWINS".


Not all twins were born the same. With this idea, colorblock is born, with different colors on left and right foot.


History of the Twins Collection


CAMPER then started its communication with artists and collaborated with them, not only for campaigns, also designs and store openings.


If this is your ideal entry luxury or artistic sporting goods, go for it.


Editor's Picks:


Para Hembra --

Casi Myra orig. $140 now $112


Twins orig. $195 now $97


Katie orig. $195 now $97


Twins orig. $195 now $97


Runner Up orig. $165 now $132


Upright orig. $230 now $115



Para Macho --


Ecoalf orig. $165 now $115


Truman orig. $175 now $105


Twins orig. $210 now $168



Kiko Kostadinov orig. $690 now $345



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XO.

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